Techipedia: Tamar Weinberg

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. We live in a real-time world; monitor your Twitter feeds and Facebook page and have someone available who is competent to respond. Create novel content or mobile apps, for example.

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How to Buy a Website

Techipedia: Tamar Weinberg

For example, trawling through the results of a search for “Copyright © 2009 pets” can give you sites that rank for “pets” but have potentially not been updated for a while. Another item to consider is getting a non-compete agreement in place to ensure the previous owner does not end up becoming one of your competitors.

Buy 140
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

To have credibility, you need to have other people in your field willing and able to testify to your competence. People will expect you to back up your brand with the truth, so when you fail to perform, they immediately begin to question your competence. Rather than stay in your own zone all the time, get out there and meet people.

Brands 236
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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). For example, restaurants are trading instantly redeemable offers for email addresses or mobile phone numbers. Knowing that, restaurant owners are turning to digital tools to level the playing field. Like this post?

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. Josh’s examples relate to sites like Digg, which allows a short description, and FriendFeed, which is similar in that respect. MBA 101: you can only compete on price or product differentiation.

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7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. What’s a good example of this? In short, in order to have any impact whatsoever, good is just not good enough.

Blogger 250
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

How does one small hotel possibly compete with these hotel franchises? This article is an example of that. This is an great example of a company that gets it and has moved the needle because of it. Is it even possible? We can say that it is. In fact, the Roger Smith Hotel did it quite successfully. However, things have changed.

Hotels 245