What is Pay Per Click (PPC)
Social Media Network Marketing
MAY 6, 2008
For example, if there are 100 displays (impressions) of your ad, and 4 people actually click on your ad, then your CTR will be 4% (that would be considered a pretty good CTR. An ad that is displayed, and seen by a visitor, is called an impression. How does ad placement work with PPC for Google and Yahoo (most important Search Engines).
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