Can We Talk? Why Your Company’s Social Media Needs to Sound Human
Navolutions
JANUARY 21, 2014
On Twitter for example, It’s all too often that I see an account where they keep writing the same thing in “personalized” tweets directed at individual users that they’ve never spoken to before. The Sweet Spot for Social Media: Casual yet Competent. If you do that, you’ll rub people the wrong way.
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