Direct Marketing Observations

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Which means that your company might be culturally changing its digital capabilities as it pertains to process, product, services, technologies and assets in all to improve operational efficiency, enhance customer value and the customer experience, manage risk, and uncover new opportunities to compete and make money.

B2B 276
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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Take for example search. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. 10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view.

Mobile 177
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Content-The Struggle is Real

Direct Marketing Observations

See what the content strategist is competing with every single day? For example, the “ How to wrap your cat for Christmas 101” video, has gotten more than 100 million views and over a 1 million shares. Content resets every day and UGC (User generated content) is the clear winner.

Content 122