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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

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Compete Responds To Criticism

Dave Fleet

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists.

Compete 277
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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer.

Compete 115
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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events. Photo by Mike Ackerman on Unsplash. They even like to see the local advertisements.

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How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. Can it help you better compete? Most businesses have more content than they realize. When was it written? Is it still accurate?

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

A competitor is any business that could pull market share away from your organization now or in the future. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Are they running paid social ads or posting organic social content? But who exactly are your competitors?

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