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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. This will enable you to optimize your offer to compete.

Analysis 103
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The role of AI in creating a more human customer experience

Sprout Social

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 102
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Audience engagement: What it is and tips to improve it

Sprout Social

Social media users’ feeds are flooded with content competing for their attention. Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media.

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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

If you feel like you’ve honed this particular combination of skills and core competencies, you may be well-positioned for success as an agency owner. This may mean focusing on a specific industry (e.g., According to industry benchmarks, however, the average price point is $1,501- $3,000 monthly.

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10 best influencer marketing tools you need in 2022

Sprout Social

Most tools offer several pricing plans for this reason and you can always scale as you go. Sprout’s listening tools help you track and analyze conversations, brand mentions and industry trends so you can identify influencers and brand advocates. Compare influencer fees and price histories. Key features. Key features.

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Brand experience: Why it matters and how to build one that works

Sprout Social

This could be via your social media channels, website, in-store, during events or with your customer care team. Customers who truly feel connected to a brand tend to be less price sensitive because they value quality over price. They also contribute to a recurring sales revenue model. What is a brand experience strategy?

Brands 111
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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

Rather than invest in the high price tag of a Super Bowl TV ad, Dietz & Watson ran this shareable video on digital and social channels. These impressive results show how social media can be used to bolster offline events. #4 This video took a jab at competing fast-food chicken brand, Chick-Fil-A, which is closed on Sundays.

Campaign 168