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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. In the interest of full disclosure, do not read too much into the specific screen shot about the decline of search engine optimization.

Adwords 278
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Is Your Site Self-Service?

Small Business Mavericks

The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. How Can A Site Enable Competent Customers? If customer forums are a logical extension of your site, do them right. I have to agree.

Sites 70
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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche. Here’s a step-by-step guide to monitoring your competition and extracting insights: Step 1: Identify the top competitors The first step is to find out who you’re competing with.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data.

Strategy 126
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A few things: I believe the problems in this space are not just smart Engineering problems. We are an engine!

Microsoft 235
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What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

At the Osney Media European Knowledge Management Thought Leaders Forum last week In London we broke into several "discussion pods" to discuss topics of interest. The Gurteen Knowledge Search Engine is a customised Google search engine that searches over 800 KM related websites and weblogs. The Gurteen Knowledge Website.

Forums 166
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Social Mention.

SM2 202