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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

There are countless examples of social proof online. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. For example, buyers may choose a product with a 4.7 with only a handful.

comScore 299
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The Difference Between SEOs and Search Engine Marketers

Bill Hartzer

During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. It’s the way SEOs and Search Engine Marketers work.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. This will enable you to optimize your offer to compete.

Analysis 103
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Search Engine Marketing Tool Review: SEM Rush

Bill Hartzer

From this you can tell for which keywords a site dominates the Google search engine results, and to what extent. I was very impressed to see this additional information because it showed me how making a slight change on the original keyword could yield other keywords that would be easier to compete for in the Google search rankings.

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Content Strategy Tips from Top B2B Brands

Writtent Blog

Don’t Be Like Your Competition Image source How do you draw the attention of Cimation’s target buyer personas , oil and gas engineers? Be Transparent Image source: Hugh MacLeod 37Signals, a subscription-based provider of software for businesses, is a brilliant example of small business strategy which scaled.

B2B 93
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How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Indirect: These competitors offer similar products and compete for the same customers but sell goods outside of your niche, too. For example, a supermarket and mobile phone brand are indirect competitors. For example, websites on HTTPS can implement HSTS, which tells search engines your site is secure.

SEO 60
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How to Calculate Your SEO Business Case

The Realtime Report

We will also examine ways of identifying and debugging search engine optimisation issues. The following tips are effective ways of building search engine optimization cases: Prepare A Forecast. Targeted search engine optimization growth. Targeted search engine optimization growth. Flat performance.

SEO 213