Techipedia: Tamar Weinberg

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

To have credibility, you need to have other people in your field willing and able to testify to your competence. People will expect you to back up your brand with the truth, so when you fail to perform, they immediately begin to question your competence. Rather than stay in your own zone all the time, get out there and meet people.

Brands 236
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How to Buy a Website

Techipedia: Tamar Weinberg

If the site relies heavily on organic search engine traffic, be sure to validate dependencies such as backlink sources to ensure its has long-term viability. Another item to consider is getting a non-compete agreement in place to ensure the previous owner does not end up becoming one of your competitors. Work out a Valuation.

Buy 140
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7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. Maybe you’ve set up a blog to run AdSense and earn money from the search engines. Your blog has to be excellent.

Blogger 250
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

When searching for new and interesting websites, it is much preferable to visit a website on a friend’s recommendation than it is to use classic search engines. MBA 101: you can only compete on price or product differentiation. They’ve aggregated the entire Internet into what’s cool and what’s not so cool.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. We’re starting to use search — and social media — as our recommendation engines.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

10 Ways to Be a Great Social Media User (Search Engine Journal): Vince Blackham writes a great post on Search Engine Journal about how to be a great social media user, with tips such as contributing, diversifying your efforts, being real, being meaningful, and more. No, it’s not about the tools!) She has some great comparisons.

Marketing 265
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

How does one small hotel possibly compete with these hotel franchises? Face it, it’s a competitive landscape out there, especially for tourists who flock to familiar names but perhaps do not realize that there are other options in the city. Is it even possible? We can say that it is.

Hotels 245