Small Business Mavericks

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Is Your Site Self-Service?

Small Business Mavericks

The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. How Can A Site Enable Competent Customers? I have to agree. Websites are open all the time and call centers are often frustrating.

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Two New Google Developments

Small Business Mavericks

Again, that doesn’t sound like much, but this is a popular feature on Facebook and the fact that Google+ is adding the feature means that they are serious about competing in the social arena. Keep saying that Google+ isn’t competing against Facebook. That’s right, keep saying it. Google’s New Tablet.

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Small Business Competition And The Internet

Small Business Mavericks

So, how do small businesses compete against the big guys? Search engine optimization uses keywords for internet users who are searching for something. With a little practice you will be able to see which keywords are more effective for your products so that you can move through the pages and compete against the big guys.

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Did You Hear From Google Yet?

Small Business Mavericks

Whether or not Google gets knocked off the top of the search engine power list, whoever replaces it will also be interested in mobile-friendly websites. There is always competition in business and being responsive ensures your business will compete successfully.

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How To Tell Who Your Competition Is Online

Small Business Mavericks

Small business owners often have difficulty understanding who they’re competing against online. If they don’t have a website, then you aren’t competing with them. If they rank higher than you in the search engines, then you have some work to do. It’s much easier off line. There’s the key.

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The 5 Dimensions Of Blogging

Small Business Mavericks

Here they are, the 5 dimensions of blogging: Search engine optimization – Every blog post is a separate web page. Since search engines rank web pages , if you blog every day for a year and each blog post is optimized for 3 key phrases, then you’ll have 1,095 potential No. 1 rankings for your blog alone.

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Using The Right Numbers For Analysis

Small Business Mavericks

That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. That’s why we need experts like Loren Baker and Search Engine Journal (along with everyone else in the online community) to give us their wisdom.