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Content Strategy Tips from Top B2B Brands

Writtent Blog

Don’t Be Like Your Competition Image source How do you draw the attention of Cimation’s target buyer personas , oil and gas engineers? About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

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How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Indirect: These competitors offer similar products and compete for the same customers but sell goods outside of your niche, too. They may not sell a similar product to you or belong to the same industry, but they compete for the same time and energy a customer might reserve to enjoy your product. Collate Your Research.

SEO 60
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 127
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

Simply being able to use a computer may be enough for many positions, but investing your time and energy into improving the best and most in-demand computer skills will certainly pay off for your career. Here are some computer skills that can certainly improve your outlook when it comes to job opportunities.

Skills 128
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A few things: I believe the problems in this space are not just smart Engineering problems. We are an engine!

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How to use AI writing prompts to get the best out of your AI tools

Sprout Social

AI tools enable you to offload time-consuming tasks, saving time and energy for strategy planning and development. For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line. AI prompt engineering depends heavily on natural language processing (NLP).

Tools 97
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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The first two weeks of the competition consisted of a local level qualifier round, where companies in different categories (small, medium and large businesses) competed for a Top 8 spot. But you could also tell who was really trying to compete in the competition. At the start. even if the scoring system is inexact. What do you think?

Journal 175