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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Following the previous example, Brooklinen may need to invest more heavily in platforms that skew younger, like Snapchat and TikTok.

Analysis 186
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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

I've said it before and am here to say it again: We cannot compete with the robots; we can only use them to our advantage or double down on our areas of specialization. We’re all learning as we go, but here are a few examples of how AI can help you work smarter, not harder. For example, I asked Copy.ai You are a human.

Tools 135
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3 Overrated Factors That Impact Meta Ads Performance Less Than We Think

Jon Loomer

Here’s an example… You could select Maximize Number of Impressions as your performance goal using any of the six objectives. In Meta’s documentation about ad delivery , the campaign objective isn’t mentioned once when it explains the factors that contribute to how your ad is delivered.

Campaign 155
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Best Free Alternatives to Microsoft Office Word

SocialFish

As more features emerge on Microsoft’s text and spreadsheet management tools, many companies want to compete with it by releasing free software available to everyone. People can now write and read documents, manage spreadsheets, email and much more to oppose Microsoft’s premium tools. Completely free and open-sourced.

Microsoft 113
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

For example, the United States may be annotated as The United States of America, The US and U.S. For example, in the sentence “Sprout Social, Inc. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter. On average, an AI tool has upwards of 7 million NER entities.

Brands 85
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. I find it’s helpful to have a Word document available where I’m keeping ideas as I stumble across them. Google Trends.

Adwords 278