Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Idaconcpts

OCTOBER 18, 2014

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. The main types of qualitative research are focus groups (e.g. Busy, time-pressed high-level executives prefer this approach to focus groups.

Research 149

Research Focus Group Marketing Survey 149

Audiense

FEBRUARY 8, 2017

This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data 60

Data Focus Group Compete Twitter 60

Kikolani

AUGUST 18, 2015

Protect It At All Costs. Please note, it’s better to have a more focused group of individuals even if they are fewer in numbers than to be targeting a massive audience loosely connected to your topic. #2. You don’t want to go overboard on this, but you also need to have enough budget available to compete against other players.

Content 60

Content How To Reddit Campaign 60

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. And then, when you’re blurry-eyed at 12:30am, you pull out the guide again and PRESTO!

Social Media 148

Social Media Strategy Consultant B2B 148

Viper Chill

DECEMBER 2, 2012

One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We got the cost from $250 to $225. You Can Compete With Free, And Win.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Keyhole.co

MARCH 16, 2023

62% of customers say competent service reps play a huge role in a happy customer experience. Service reps can’t be competent if they aren’t fed the right information by relevant departments. Businesses should also consider the cost of social listening tools and personnel and compare them to the benefits generated.

Fashion 98

Fashion Sentiment Collaboration Policies 98