article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Luckily, there’s an effective hack for removing this conversion obstacle. For starters, if your e-commerce business sells physical products that embody a particular aesthetic, vibe, or aspirational lifestyle, Pinterest represents a marvelous opportunity to maximize reach and inspire conversions.

article thumbnail

The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

The topic holds the power to create conversation, with over 54,000 engagements and an overall engagement rate of 161%. The source: ‘90s TV classics continuously shuffle around streaming services, as they compete for the exclusive offerings needed to attract new customers. Follow the memes. Crochet and yarn crafts.

Retail 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image. The team boasts a whopping 11.2

article thumbnail

Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

Organic social conversations were also up 331% over 2018 , by tapping into the active social fan bases of performers and nominees. This is largely thanks to viral user-generated memes and parodies like the video above from comedian Trevor Wallace. These impressive results show how social media can be used to bolster offline events. #4

Campaign 166
article thumbnail

Brands to watch on social media right now

Sprout Social

From edgy social personas to posting fresh memes, storytelling takes many different forms. McDonald’s: Sparking conversation. “I’m I’m always a big follower of McDonald’s and find that they’re able to always do something that sparks conversation. ” Jonathan Zuluaga: McDonald’s, Bonobos.

article thumbnail

8 Popular Instagram Trends of 2020 (So Far!)

Later

Facebook is launching new video features that compete with Zoom? Amid protests across the globe, Instagram has become the platform for conversations about racism and how to combat it. Instagram Trends 2020 #5: Memes are Taking Over. Memes are really popular on Instagram — like really, really popular.

Trends 110
article thumbnail

What marketers need to know about managing social media through an economic downturn

Sprout Social

Instead, it’s determined by their place in the greater cultural conversation. “I A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. “The Today, “the people” control the message and the conversation.