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Compete Responds To Criticism

Dave Fleet

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists.

Compete 277
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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Knowing your industry backwards and forwards becomes one of your biggest strengths; and yes, ideally industry expertise should extend from the c-suite all the way down to the lower junior or new hire levels. Are they an industry resource? That’s a mouthful… The translation? Do you know what that means?

B2B 276
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. Social proof: Boosts Conversions. ComScore’s case study shows how social proof affects conversions using their landing pages.

comScore 299
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 185
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

This list should also include industry-specific keywords. Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. You may want to use online spreadsheet tools to easily track and organize your keywords.

Sentiment 142
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A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

It’s simple – call a few people and have some in-depth, one-on-one conversations. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers.

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The Holidays and the Seasonality of Facebook Ads CPM

Jon Loomer

This one metric — often ignored — can turn an ad with a high conversion rate into a poor performer. You’re competing with millions of other advertisers in the Facebook ads auction. Two months later, your cost per conversion skyrockets. You’re getting the same conversion rate. The CPM went up.

CPM 209