The Realtime Report

FEBRUARY 20, 2024

By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market. Meanwhile, a tremendous amount of content is being produced by nearly every broadcast category.

Industry 91

Industry Video Sports Compete 91

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks? Creating engaging videos?

Analysis 105

Analysis Sentiment Marketing How To 105

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. What does that content look like? What types of content do they share? What is their ratio of image to video content?

Analysis 186

Analysis Social Media How To Hashtag 186

The Realtime Report

JULY 21, 2021

Its popularity means that you always have access to a massive pool of potential customers, but it also means that you have to compete with many other companies also trying to reach the same people. Produce Content for Your Target Audience. The content of the posts themselves should also be tailored to your business’s target audience.

Real Estate 172

Real Estate Social Media Strategy Tips 172

Likeable

AUGUST 23, 2021

First, it’s important to know what you’re competing with on social media. So, when creating social media content, you should be thinking and designing mobile-first. seconds to consume mobile content on Facebook (vs. What is the message I am trying to spread with this social media content? Know What You’re Up Against.

Social Media 81

Social Media Content Module Mobile 81

Ignite Social Media

JULY 10, 2017

Creating content sounds simple enough on paper, right? But it’s anything but simple when you’re looking at a content deadline on your calendar and don’t know where to go from there. There’s a lot to consider when creating content for a brand, so it’s key to get this stage right. Build Your Shell. Brainstorm & Plan.

Content 106

Content Compete Process Library 106

Social Media Strategies Summit

DECEMBER 22, 2022

Every government social media marketer occasionally struggles with ideas or a lack of content. Whether an important public service announcement, a local road closure, or an inspiring success story, news-driven content should be one of the key components of your social media content strategy. But getting it right can be tough.

Social Media 171

Social Media Engagement Transportation Hashtag 171

Buffer Social

NOVEMBER 17, 2021

A strong social media presence, though, requires consistent content creation, which can take a lot of time. If you’re a smaller business or even a company of one, you may be wondering how you can compete alongside companies that have entire teams for social media. What does the best-performing content have in common?

Small Business 91

Small Business Social Media Tips Content 91

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. Plus, we’ll show you some shining examples of what audience engagement looks like. An engaged audience takes action, which can include clicking on a link or sharing content with a friend. However, it’s actually more complicated than that.

Engagement 105

Engagement Tips Loyalty Metrics 105

Later

SEPTEMBER 29, 2020

Did you know you can repurpose video content for other social channels like Facebook and Pinterest? While it’s important to create video content with a specific platform in mind, it’s totally possible (and recommended!) to repurpose your video content for multiple channels. And this is a great strategy!

Video 77

Video Content How To Instagram 77

Razor Social

OCTOBER 23, 2018

Creating really good quality content on a consistent basis is hard work. And…creating content that is going to perform well for you in the search engines is even harder. The amount of content produced is growing all the time. Let’s take this post as an example. Why am I writing about content optimization?

Content 94

Content How To Social Graph SEO 94

Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. Adapt your content and messaging according to your social listening data.

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Content How To Software 164

Oktopost

MARCH 25, 2024

If you already have a solid strategy with advocates sharing content, consider focusing on another goal. Here are a few examples of how you integrate your goals into your gamification efforts: For increased brand mentions, reward the advocate who tags your brand most frequently across posts, comments, and conversations.

Metrics 75

Metrics Training iPad Meeting 75

Sprout Social

AUGUST 3, 2021

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. A steady stream of interactive or behind-the-scenes content can help keep fans engaged regardless of where they are. But this year’s event looks markedly different from Rio and London.

Brands 133

Brands Sports Compete Apparel 133

Pixlee

MAY 9, 2022

As your ecommerce business grows, so too will your need for creative content and talent. Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. Look at Competing Brands & Design for the Customer Journey you Want. Engagement rate with ads.

UGC 75

UGC How To Compete Apparel 75

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Jeff asked several other content/social thinkers and consultant-types to weigh in as well. The goals of content marketing are consumption, then behavior.

Social Media 167

Social Media Content Marketing Repository 167

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. But what separates Instagram video from that of competing social networks?

Instagram 143

Instagram Video Brands Compete 143

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. Also, ideate and draft compelling content such as product descriptions, web articles and social posts. Creative prompts can also be used to create content to mimic a certain writing style.

Tools 99

Tools How To Sentiment Training 99

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102

Hootsuite

SEPTEMBER 6, 2023

If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better. What kind of content would you recommend for our brand, and why? Why do you want to work for our company?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Hootsuite

MARCH 27, 2024

The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. A social ad is any content you pay to distribute to a specific audience on social media. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

Content 100

Content Marketing Cost Buy 100

Webbiquity SMM

JUNE 21, 2022

Brands compete for the attention of their customers in real-time, across various channels. For example, a customer might: Discover a product while browsing videos on YouTube. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Create On-Site SEO Content.

Influencer 288

Influencer Brands Policies Privacy 288

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Most businesses have more content than they realize. Does it need updated?

Organization 78

Organization Content How To Marketing 78

Ignite Social Media

JULY 10, 2017

Creating content sounds simple enough on paper, right? But it’s anything but simple when you’re looking at a content deadline on your calendar and don’t know where to go from there. There’s a lot to consider when creating content for a brand, so it’s key to get this stage right. Build Your Shell. Brainstorm & Plan.

Content 68

Content Compete Process Library 68

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. Hashtagging examples to spark your next big idea. What is hashtagging?

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

agora pulse

JUNE 13, 2020

You can then reach out to them to promote your content and increase your brand’s reach. The ability to identify influencers, monitor competing brands, gain a deep understanding of target markets, as well as track hashtags and keywords, allows us to easily gain insights that come in handy for future campaigns.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. For example, in 2015 one million views was considered viral, according to Animoto.

Video 128

Video Social Media How To Trends 128

Convince & Convert

JUNE 6, 2013

If you create great content you will find a large audience.” You begin with an idea for your content, which of course, should track to your marketing objectives. I’m going to use the article you’re reading now as an example to guide us through this “how to” lesson. Back to the starting point now: the idea for your content.

Content 134

Content Compete SEO Engineering 134

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? For example, you might anticipate a new product launch or business merger before it actually happens. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. Maybe you need to share more engaging content. You need to know it all.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

MAY 4, 2022

From the dance-offs to make-up hacks and beyond, TikTok creators aren’t shy about answering the call to create content. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. These tasks might include: Displaying a talent.

Brands 110

Brands Hashtag Trends Fashion 110

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. An example of this is how Spotify uses machine learning to improve content recommendations.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. How do you know which platform to prioritize to make the biggest impact on your business?

Features 100

Features Social Media Curation Geotagging 100

Convince & Convert

NOVEMBER 30, 2023

For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one. You can learn a lot about how your target customers are using competing products by monitoring their names.

Advertising 105

Advertising Social Media Strategy Tools 105