Dave Fleet

NOVEMBER 29, 2010

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# What’s more, as I’ve spent more time on the consulting side, my focus has shifted from self-identified “experts&# to agencies. Strategic approach. Integration.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Keyhole.co

OCTOBER 16, 2023

To say that social media has revolutionized the commercial landscape would be a massive understatement. In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. What is a social media marketing agency? The question is, where to start?

Social Media 52

Social Media Marketing How To Cost 52

Sprout Social

DECEMBER 8, 2020

To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. More and more videos are being published, which means you’re competing against a lot of content. Optimize for social media.

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Video Social Media Study Instagram 128

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Who’s listening? Who do they tell if an opportunity occurs?

Compete 116

Compete Conference Organization Social CRM 116

Waxing UnLyrical

FEBRUARY 17, 2016

As my business consulting partner Jason Arcemont once put it: “I’ve always enjoyed my job until it became full-time.” But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole.

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Webbiquity SMM

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision.

Social Media 107

Social Media B2B Engineering SEO 107

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Calendars come with an advantage that online tool cannot compete with.

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Social Media Management Social Media ROI Press Release 176

Harp Interactive

NOVEMBER 16, 2009

This tried and true philosophy rings just as true today for any businesses entering into social media marketing. And now, if they don’t also dawn the social media marketing cap…they’ll be left behind. Social Media Marketing is more vital than ever for businesses of any size to gain exposure and compete in the marketplace.

Social Media 270

Social Media Small Business Metrics Compete 270

Webbiquity SMM

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

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Sentiment How To Analysis Trends 142

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. ” 2.

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Metrics Social Media B2B Consultant 100

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. The majority of respondents (76%) indicated that they still spend some or most of their time working on media relations. #6 6 Lack of digital and social skills. PR = Media Relations. So what will they do about it?

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Social Media Compete Skills Consultant 100

Social Media Strategery

JANUARY 14, 2017

Consultant Steve…more than five years ago. After nine years as a consultant and five more at ad agencies, I’ve realized maybe the problem lies in how agencies build scopes of work rather than how I’ve interpreted (or ignored) them. When I was a consultant, our clients bought our people. game that doesn’t have a winner.

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Consultant Compete Buy Training 50

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

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Social Media How To HootSuite Discount 145

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing.

Analysis 105

Analysis Sentiment Marketing How To 105

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Social media is the new telephone.

Social Media 167

Social Media Content Marketing Repository 167

Convince & Convert

DECEMBER 3, 2014

They take the steps suggested by social media consultants and experts. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. Any company can post on social media, and most do. It’s odd today if a company doesn’t have a social media presence.

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Engagement Social Media Brands How To 167

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

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Social Media Tools HootSuite Marketing 52

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business. in savings.

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ROI Social Media Management Team Study 102

Jason Yormark

JULY 27, 2010

Hell, even I’m guilty of over saturating my twitter feed with social media tweets. It’s giving the little guy the ability to compete with the big boys. I’ve always tried to be fairly grounded and transparent about my knowledge of social media marketing. That’s the truth, like it or not. But it’s a good start.

Social Media 200

Social Media Foursquare RSS Posterous 200

Jason Yormark

JULY 27, 2010

Hell, even I’m guilty of over saturating my twitter feed with social media tweets. It’s giving the little guy the ability to compete with the big boys. I’ve always tried to be fairly grounded and transparent about my knowledge of social media marketing. That’s the truth, like it or not. But it’s a good start.

Social Media 200

Social Media Foursquare RSS Posterous 200

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Nike+ has revolutionized how runners track progress, compete and interact.

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Sports Social Media comScore Tweetdeck 134

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. I see five. they are of course correct. Guess what?

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Social Media Quantcast Metrics Comparison 165

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Compete 110

Compete Analytics Consultant Analysis 110

Waxing UnLyrical

APRIL 9, 2020

But right now, you are literally competing not just with other IRL event producers, but the Facebook algorithm, Google spiders, and your grandmother’s neighbor who has just discovered hashtags. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. I think Ann-Sofie is right on. #1 Less is more.

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Eventful How To Energy Training 334

Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. If vendors know they are still competing, they will continue to put the best package together that they can offer.

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RFP RFI Social Media Proposal 159

Convince & Convert

DECEMBER 4, 2018

Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients. Sometimes called a “competency center” or “capability center,” in academia, a center of excellence (COE) brings together people from different disciplines and provides shared facilities/resources.

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Class Meeting Resources Template 148

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media.

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Sites News Postrank Engagement 176

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. For this analysis, I partnered with Compete, Inc. If marketers do not measure Tyme with brand, they will certainly underleverage social media and overestimate its importance vs. owned media.

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Research Facebook Compete Consultant 175

Waxing UnLyrical

MAY 19, 2014

Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. Why: Confidence is just as valuable as competence. Looking At Social Media Value The WIIFM Way. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. 5 Tips to Build Confidence.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Laurel Papworth

JULY 4, 2023

Main Learning Objectives, Benefits & Key Takeaways Features: POLICY AI is my coPilot – how AI becomes the hardest working, most competent jobshare colleague you’ll ever have. Taught social media at Uni of Sydney for 12 years. Organisation Policies on privacy, confidentiality and usage of AI in the enterprise.

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Overview Policies API Course 52

Convince & Convert

FEBRUARY 1, 2018

With the rise of social media, coverage of the Winter Olympics has become a complicated, all-hands-on-deck kind of effort. Thanks to my time at Indiana University, I got a peek into this media frenzy. The 2016 Summer Olympic Games presented an amazing opportunity for the school; we had over 15 student athletes competing.

Sports 117

Sports Reputation Committee Marketing 117

Direct Marketing Observations

JUNE 19, 2012

Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. Hell, I even got tired of my own stuff that I used to write about social media.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. Its exactly what my whole career has been built on since starting in 1984 as a busboy in High School.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

NOVEMBER 13, 2017

Separate areas for brands and users provide a clean experience, but when publishers have limited time and budget to spend on social media engagement, Snapchat’s brand quarantine doesn’t provide the best return on investment. Instagram Stories might be the copycat, but the feature seems to have exceeded Snapchat’s version already.

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Instagram Marketing Analytics Influencer 164

Dave Fleet

OCTOBER 14, 2010

Not only do you drop back from that initial level of engagement, you also risk creating social media scorched earth as you do so. Agencies are all competing for a slice of the digital pie. As consultants, it’s our job to give the best advice we can and to help our clients work through this transition.

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Campaign Trends Compete Curation 400

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Policies Consultant Social CRM 155