The Psychology of Facebook Page Engagement: Exploring Status Updates
The Marketing Blog
DECEMBER 21, 2010
Look at it from a user’s mindset when he logs on to Facebook to see what his/her friends are up-to and your fan-page post is directly competing with the user’s friend updates. A neutralized opinion, your reader views the post in his/her timeline and scrolls over to the next post and possibly prefers to read a status update made by his friend.
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