Social Media Strategery

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Our Flaws Are Our Strengths

Social Media Strategery

The Pratfall Effect states that people viewed as highly competent are deemed to be more likable following a blunder. You start to think that politician isn’t such a bad guy – you might even say you’d have a beer with him. These reactions are driven by science.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Unfortunately, it’s only going to get more difficult as brands compete in a social media arms race. Increasingly, to compete effectively in social media, brands realize that to play, they must pay. It’s become overwhelming. The social media arms race benefits no one. Some may see it drop all the way to 2 percent.

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Agencies Should Start Thinking More Like Consultants

Social Media Strategery

If agencies want to compete, they have to start thinking more like consultants. They’re buying up agencies and integrating them into their management consulting practices, giving clients true business partners who also now offer cutting-edge creative marketing services, too. Here’s how. Sell your people, not what they create.

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The Hierarchy of Needs for Social Media Evangelists

Social Media Strategery

I remember weighing a competing job offer some time ago that offered a higher salary, but I was the only one they had a budget for – I would no longer be working as part of a team. Everyone has their own dealbreakers and must-haves – what’s important to one person may not matter to another.

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Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

For years, people have accused my Pittsburgh Pirates of keeping their payroll among the lowest in the league and padding their profits instead of reinvesting the money needed to compete for a championship.

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Competing on the Field But Cooperating in the Office

Social Media Strategery

It’s not difficult to find examples of sports teams using social media.

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Social Media Isn't Always the Answer

Social Media Strategery

Folks tend to think that everyone has to have a Facebook or a Twitter page to exist and that federal agencies are competing to be the first to be the ones who did something. They won’t be able to compete with others who are nimbly communicating and collaborating internally (with Enterprise 2.0 bring up from the sabotage manual ).

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