Sherrilynne Starkie

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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Earlier this year newspaper publishers asked the Federal government to provide $350 million annually and to change the tax code to help them compete with Facebook and Google for advertising budgets.

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Trust in business is the catalyst for change

Sherrilynne Starkie

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. And, although trust in capitalism is at all-time low, there’s hope.

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A new venture: TRUEdotACADEMY

Sherrilynne Starkie

TRUEdotACADEMY blends a focused training experience with up-to-the-minute courses and materials to maximise digital competencies. We are kicking off with two great courses: Social Media Foundation based on the HootSuite Social Marketing Certification and Facebook Marketing Foundations based on the Blueprint Core Competencies Certification.

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Why marcoms pros should get Facebook Blueprint certification

Sherrilynne Starkie

Certification requires advanced competency in the following: Facebook Certified Buying Professional. It’s certifiable proof that someone is skilled and competent in the marketing potential of Facebook. Managing Facebook Pages. Selecting and using Facebook advertising objectives. Managing, creating and purchasing Facebook ads.

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How a social media consultant can help your business

Sherrilynne Starkie

It can seem like social media is a waste of both time and resources in a world of competing priorities. Many organizations are on social media, yet they don’t see tangible business advantages. Usually, the issue is a lack of strategy. Adding a social media consultant to your team will fix this.

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Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

New Snappables are augmented reality AR games where people use touch, motion and facial expressions to compete for high scores or in multiplayer match-ups. Snapchat launches AR selfie games called Snappables. May 02, 2018. Snappables live alongside Snapchat’s other Lenses and new games will be released each week.

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Must have digital skills for PR pros

Sherrilynne Starkie

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. Photo by Carlos Muza on Unsplash.

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