Mindjumpers

APRIL 4, 2011

As a result of homophobe accusations, Länsförsäkringar now also announces on their blog and their Twitter that they will improve the company’s LGBT-competency. When a story like this is going viral, it’s required that companies are prepared on how to handle the attention and how to response and act.

Insurance 212

Insurance Film Compete Training 212

Mindjumpers

MAY 15, 2012

As a result, smaller, specialized recruiters are competing with the biggest executive search agencies with comparable reach.”. The point of Big Data and thereby BDAs is neither marketing nor PR. The point is that understanding how to interact with Big Data can transform how we live, how we interact – and how we do business.

Data 262

Data Software Applications Compete 262

Mindjumpers

FEBRUARY 1, 2011

It would have been so cool for the fans designing the cars to have a chance to compete against each other in an online game. In the land of possibilities and all the marketing resources, one thing they could have done to take it even further would be to develop a social game – maybe on the Facebook platform.

Social Media 224

Social Media Marketing Case Study Project 224

Mindjumpers

JULY 24, 2015

Agencies can pitch to take over more and more duties within different disciplines, but as a niche agency as ours, you’ll come out better and stronger if you know when to withdraw from tasks too far away from your core competences.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Mindjumpers

NOVEMBER 26, 2015

Realize that you’re competing against everything in the stream including pictures of food and cats. How can we become more relevant, useful, helpful, entertaining and engaging? …and also make sure to: Challenge assumptions: listen, observe and understand your customers. Be impartial. Respond and be helpful to your customers.

Marketing 100

Marketing Compete Engagement Cost 100

Mindjumpers

AUGUST 1, 2012

Furthermore, both companies have from the very beginning had an international vision and been able to compete with big competitors on a European market. From a European perspective, we see fast growing Facebook platforms such as Komfo Platform and Falcon. Both companies are based in Denmark and focused on Facebook.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Mindjumpers

JUNE 19, 2012

Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviours”. Take Foursquare as an example.

Foursquare 267

Foursquare Badge Wikipedia Statistics 267

Mindjumpers

FEBRUARY 12, 2013

Just as has always been the case, your business marketing campaigns can and should incorporate these strategies from the days of print and television, but modify them in such a way so that they compete more effectively for attention in an environment where the next sales offer is literally a one second click away.

Marketing 249

Marketing How To Advertising Campaign 249