Tablets and Smartphones Account for One-Fourth of All Paid Clicks
Bill Hartzer
JANUARY 22, 2013
Google and Yahoo!-Bing Product Listing Ads (PLAs) continued their strong growth in Q4 2012, accounting for 14 percent of retailers’ total spend on Google in Q4, a 236 percent increase from the previous quarter. Retail surged on mobile during the holidays, but click volume declined YoY. percent of total spend).
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