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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Online reviews also give you insight into brand sentiment.

Analysis 103
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No Pictures Allowed

Twist Image

Neither reason seems to make any sense, because the general sentiment of the statement "no photography" screams: "we don't trust you!" What if I was price comparison shopping? Let's stop in store price comparison shopping. All of these sentiments (and more) point to trust. comparison shopping.

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Measuring Customer Experience for B2B Marketers

Oktopost

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. How do you measure B2B CX?

B2B 101
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How To Use Competitive Benchmarking To Boost Your Social Media Marketing Strategy

Keyhole.co

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. How to identify your main competitors on social media?

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Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Where are people especially interested in a particular retailer? For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Online reputation management is a must for brands and businesses and doing a sentiment analysis is a good first step.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

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How 3 top brands provide social media customer service and support

Sprout Social

Competitor mentions related to your business, such as call-outs or comparisons. Compliments and shout-outs that could result in more positive customer sentiment. The 2020 holiday season was not easy on any retailer, and Solo Stove was no exception. We're thrilled to hear that it's making a difference in your writing. ?.