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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Investment.

Survey 225
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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful. Also, the freshness and elegance of the Radian6 UI makes the clunkiness of the Cision interface even more obvious.

Vocus 185
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This!

SM2 202
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Stumble upon something good?

SM2 187
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. Perhaps more than any other marketing metric, the number of people that are searching for your brand on Google serves as a catch-all metric for market awareness. Search Volume.

Metrics 159
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

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9 LinkedIn Users Describe Themselves

Ari Herzog

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto.