The Way of the Web

SEPTEMBER 29, 2011

Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm Measuring influence or just tracking loyalty? and Flickr.

Klout 49

Klout Loyalty Social Networking Influencer 49

Razor Social

MARCH 30, 2016

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. You’ll want to own the conversation online related to your products and services in comparison to your competitors. You’ll need to track their conversations so you can start to encourage them to participate.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Saying It Social

MAY 18, 2010

The only true measurement is the comparison between pre/post social media marketing integration. eMarketer reports that consumers force retailers to adopt social strategy. The only true measurement of social media marketing ROI is time and anyone who says something different is still stuck in a traditional marketing mindset.

Social Media 168

Social Media Marketing Small Business Cost 168

Akamai Marketing

NOVEMBER 22, 2011

Twitter Comparison: Ever wonder how you compare to your biggest competitor? Twitter comparison gives you a place to start. I actually think the more interesting comparisons here are engagements over mentions, that has the beginnings of an interesting KPI. I really recommend treading lightly here.

Tools 149

Tools Social CRM Comparison HootSuite 149

Webbiquity SMM

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? Retailers are the biggest spenders on display ads, accounting for 21% of total spending. At the other end of the spectrum, less than 10% use Foursquare, podcasting, or Quora. Internet Retailer ). Internet Retailer ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50