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Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Social Media Today

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.

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Narrowing Search Comparisons In Google Trends

Small Business Mavericks

Google Trends has announced some new innovations in its research tool. The example they use is a comparison in search data between “Harvard University” and “Rice University.” The new Google Trends will. The changes are supposed to make the research data more meaningful for users.

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

While demand generation is tasked with putting a step forward to cultivating that relationship and using value-added approaches to get noticed, lead generation makes it suitable on verified interest by gathering actionable data and transitioning that to your sales professionals. . From there, they may be developed into loyal customers.

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Google Gemini vs OpenAI ChatGPT: A Comparison of Two AI Chatbots

Tweaklibrary

In the ever-evolving field of artificial intelligence, there is a growing interest in comparing OpenAI’s ChatGPT and Google Gemini. Let’s examine the differences between OpenAI ChatGPT and Google Gemini in detail to see which serves as the superior AI companion. What is Google’s Gemini?

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Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Adam Sherk

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. However this comparison gets skewed by a few pages with fairly limited post activity.

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Google Not Provided Keeps Going Up

Bill Hartzer

The data that Google is not providing , as in they are not providing which keyword brought visitors to your site, keeps going up. And for my blog, the latest number of not provided users to hit the blog from Google organic search is now 71.80 percent (the past 20,000 visitors to the site via Google organic search).

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