Tablets and Smartphones Account for One-Fourth of All Paid Clicks
Bill Hartzer
JANUARY 22, 2013
Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 Bing also showed a 4 percent growth in click traffic, with a 15 percent increase in average CPC YoY. Specifically, retailers spent more than 9 percent of their PLA budget on tablets and smartphones, an 80 percent increase from Q3.
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