article thumbnail

Mastering Competitor Benchmarking: A Comprehensive Guide For Outperforming Competitors

Keyhole.co

Onboarding time, customer acquisition costs, and employee attrition rate are some KPIs companies measure for process benchmarking. From reducing costs to improving product positioning, competitive benchmarking can be a very rewarding process. Cost-effectiveness measures whether an outcome of a business operation justifies its costs.

Metrics 59
article thumbnail

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Comparison of similar posts to see how the differences between them affect success. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84
article thumbnail

10 social media reports to help showcase your expertise in 2021

Sprout Social

Key metrics to look for: Cost per Impression (CPM). Cost per Engagement (CPE). Cost per impressions, for example, is a useful metric for digital marketing teams who want to know if their paid content is reaching their intended audience. Sentiment (Positive and Negative Mentions). Web Conversions. Share of Voice.

Report 131
article thumbnail

10 best influencer marketing tools you need in 2022

Sprout Social

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. View AI-powered creator comparisons and recommendations. View promotional activity and cost estimates. It’s faster and more cost-efficient if you have a project in mind and you’re okay with giving creators more control.

article thumbnail

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

HR teams tell us using social increases candidate diversity, improves new-hire retention, and reduces recruiting costs. Mature organizations are more likely to empower their sales teams with social tools — and say this strategy drives down cost per acquisition. It doesn’t stop there. Overall, mature organizations are 1.4

article thumbnail

Measuring Customer Experience for B2B Marketers

Oktopost

Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. They are looking for three primary KPIs from these products and services – increasing sales-process efficiency, cost-saving, and overall client fulfillment. How do you measure B2B CX?

B2B 101