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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

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Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. So it would also be good to have some kind of stats on conversions from the mentions from either network.

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Pressing for progress: A comparison between International Women’s Day 2017 and 2018

Audiense

We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. We monitored a number of hashtags and keywords from the day to begin to understand the people participating in this conversation. The first thing I noticed was that since 2017 more men had joined the conversation.

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Social Media & Mental Health: A Conversation with Alyssa Petersel of MyWellbeing

Likeable

The conversation about social media and mental health is one that has been gaining traction for years now. From comparison anxiety to news overload to sheer amounts of screen time, there are so many levels on which social media and the internet as a whole negatively impact our mental health.

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? Doubling your conversions can be dramatically more profitable than merely doubling your visitor numbers. Many marketers get this wrong.

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Competitor mapping: The benefits and how to create your own

Sprout Social

Through tools like Sprout Social you can use social listening to help identify conversations involving your competitors and what your audiences are talking about. Consider brand perception in comparison to your competitors. Comparison table A comparison table is a traditional method for mapping.

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5 best tools to measure Share of Voice

Awario

This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. If you’re familiar with competitive analysis, you know about Share of Voice. Simply put, Share of Voice measures your brand awareness and compares it to your competitors’.