Waxing UnLyrical

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St. Louis Tornado Victims Need Our Help

Waxing UnLyrical

in comparison with the devastating tornado that hit St. One of the biggest stories making the Interwebz rounds was, of course, the EC2 crash. It’s affected comments here on WUL as well, as you may have noticed. But all that pales. Just look at the havoc it wreaked on St. Louis airport.

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

CPM IS an advertising metric, comparison WILL be made #measurepr. And then Eric Wittlake (who I’m trying really hard to bring on as a guest, click here to tell him he should join !) made a really good point: That’s what I think. MT @ wittlake : CPM takes you down the same path as AVE. Shonali Burke (@shonali) March 5, 2013.

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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. Engagement matters, empty likes are just that. Empty #measurepr. A4 Inches in a print mag. justsayno #measurepr. Even number of followers. If no engagement from the community, numbers mean nothing #measurepr.

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. That might mean reputation, sales, etc.–get –get that nailed down 1st #measurepr.

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5 Ways To Write Like An Expert Without Writing A Book

Waxing UnLyrical

Draw physical and historical comparisons. Practice makes perfect on this one, but I know I almost always click on Yahoo! News headlines that read, “Largest cave in the world discovered yesterday” with promises of eye candy. Use pictures and humor. Milk human interest for all it’s worth. be inspired.

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Tailoring Public Relations

Waxing UnLyrical

There are similarities and differences between the professions, and in comparison, the PR profession feels young.

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Mind the Most Important Influencer: You

Waxing UnLyrical

self-comparison. Perhaps your own inner voice has echoed one of these sentiments recently? If only I could be more organized – self-criticism. I hate my [insert body part/facial feature] – self-cruelty. She seems to have it all together, why can’t I? What a jerk! I’m never going to be able to get it all done – overwhelm.