Sherrilynne Starkie

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Infographic: Native advertising effectiveness

Sherrilynne Starkie

The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Infographic by Sharethrough. Related posts: Instagram or Vine? Are professional communicators normal? Related articles.

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IABC 18: Embracing uncertainty with Anab Jain

Sherrilynne Starkie

The comparison is apt. Here’s the video: As an opening session for IABC 18, Jain’s talk presented a dark and forboding look at future life and communication. The talk reminded some audience members (including me) of the “Black Mirror” Netflix series. Human agency cannot be in isolation of the machines we interact with.