Jeff Esposito

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The Massachusetts Gubernatorial Social Straw Poll

Jeff Esposito

Below are the charts breaking down the variables that the winner was selected from: For a full breakdown report of each candidate in comparison to the field, please click their name below for a PDF: Charlie Baker. A whopping 74 percent surrounded Patrick and Cahill who currently serve as Governor and Treasurer respectively. Tim Cahill.

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Making heads and tails of the new Facebook Insights

Jeff Esposito

Opt-out Rate – to get this metric you look at the amount of new fans added in a month in comparison to the fans who have decided to “unlike” your page. The second bucket is content participants , these users are engaged with your content and offer comments or likes to the posts you tirelessly prepare.

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Will Social Media dub Brady or Vick MVP?

Jeff Esposito

For a full side by side comparison report of the two, click here and here. Brady – 28% (-1 pt). Vick – 72% (-2 pts). In the end, Michael Vick edged Tom Brady by a score of 5-4 in the battle for NFL MVP in the eyes of the social media. Despite the outcome, one thing that interested me was the frequent word clouds.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

The thing that stood out was that this was something that I have used with FB for years – while it isn’t as robust, it does give a comparison point. Research: One of the things that made me chortle a bit when seeing Audience Insights was the ability to look at and compare demographics vs. that of Twitter’s universe.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

The thing that stood out was that this was something that I have used with FB for years – while it isn’t as robust, it does give a comparison point. Research: One of the things that made me chortle a bit when seeing Audience Insights was the ability to look at and compare demographics vs. that of Twitter’s universe.

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Five for Friday 10.01.10

Jeff Esposito

One interesting tidbit is that by 2014, 60 percent of the US Internet population will read blogs in comparison to the 13.3 The Continued Rise of Blogging – This study from eMarketer takes a dive into blog readership in the US and makes projections into 2014. percent that will update a blog.

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