Buzz Marketing for Technology

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

For comparison, popular social networks were funded with just over 5 billion dollars. Here are 4 of the key take-aways: The Collaborative Economy is here – so how are you planning on adapting? The movement is well funded with over 8 billion dollars and no signs of slowing.

Storify 100
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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Wanted to save products to the cart for lower comparison. Wasn’t ready to purchase the product. Wanted to compare prices on other sites. Product prices higher than they were willing to pay. Shipping costs were listed too late in the checkout process. Consumers are openly fickle, and telling.

Cost 247
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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

This end of the spectrum pales in comparison to the time frame it took to sell the customer (dare I say 12-18 months). It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support.

B2B 256
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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Brands often spend a disproportionate amount of time, money and effort on website branding efforts, in comparison to the relative pittance reserved for complementary Facebook efforts. If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit.

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Our messages are being drowned out by user generated content.

B2B 243
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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Vendor Comparisons & Waves. Global Navigation. Teleconferences. Consumer Data. Business Data. Executive Programs. Consulting. About Forrester. Local Navigation. Decision Tools. Reference Guides. Emerging Trends. Planned Research. Data-Driven Research. Free Research. Length: 4 pages. For Interactive Marketing Professionals.

Research 208
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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Today’s consumers are good at comparison shopping. If the experience is irrelevant, frustrating or cumbersome, you might as well have not ever invited them to your site in the first place. Better experience, more dollars. They research, they sign up for emails, they track down deals.