Webbiquity SMM

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. If you are a SaaS company, G2 is a great choice. To Conclude.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. That’s why many smaller companies are turning to so-called micro-influencers.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

MARCH 22, 2018

If you’re blogging, or making videos on Youtube, make sure they’re all going on Facebook. Facebook is the main channel of communication many companies have with their audience. Rachel Summers has been working with many companies over the last seven years, helping them get the best out of social media.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

DECEMBER 20, 2011

company website, newsletters, syndication sites). Number of company followers. Page views (of LinkedIn company overview). Followers by industry, function and company. Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week).

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

OCTOBER 11, 2011

It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer. Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B SEO Marketing 245

Webbiquity SMM

FEBRUARY 10, 2013

To keep this from happening, companies like Reputation.com , provide ORM as well as Internet privacy protection to clients. Reputation companies also works to protect a person’s privation information from being made public. ORM companies can decrease visibility by pushing negative results lower on a search-engine results page.

Reputation 182

Reputation Authentication Privacy Microsoft 182

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Video / YouTube. Twitter followers.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

MARCH 28, 2011

After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

AUGUST 27, 2013

While this data set was too limited to supply precise figures, in general LinkedIn produced the largest number of leads across sites, followed by Twitter, with Facebook and YouTube also in the mix. Across these sites, social media (blogs—the company’s own and others—plus social networks) accounted on average for 7% of all leads.

B2B 263

B2B Social Networking Research Marketing 263

Webbiquity SMM

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Monitor social media discussions of your company or product in real time? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Every social media service has its pros and cons. Many of them are designed for a specific purpose and niche.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 14, 2011

Anyone can record an event with a Flip and upload it to YouTube. It can lead to well-intentioned but poorly executed rogue company Facebook pages. It can fundamentally change the way companies market their products and communicate with customers. Anyone can get on Twitter and follow Ashton or Oprah. What are they saying?

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

MAY 30, 2010

Ten Reasons NOT to Use Social Media by Sanera People Development Company. Billy Mays’ Resurrectifier Commercial – YouTube. Resco Packer-Viking Week – YouTube. VerticalResponse – Nuthin’ But an App Thang – YouTube. Evian Roller Babies international version – YouTube.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JULY 23, 2013

Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, If you’ve got a highly visual product, use Flickr and Pinterest; if you can make video part of the mix, set up a company channel on YouTube and Vimeo. Four Worthwhile Link Sources.

Directory 194

Directory Types Engineering SEO 194

Webbiquity SMM

DECEMBER 22, 2015

For instance, let’s say a property development company is trying to fill up flats in a new seaside unit. This can help followers feel like they know your company personally and improve your brand recognition. If you’re attending an event, shoot some video and edit it together to create a short highlight reel.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

JUNE 24, 2014

For our favorite example, we suggest checking out “The Social Media ROI Conversation” on YouTube. As the brands in our case studies demonstrate, going social affects every aspect of business, including the way a company structures itself, communicates internally, and communicated externally. No one can go social overnight.

Social Media 192

Social Media Brands ROI Case Study 192

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

JUNE 20, 2011

YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). And 93% of business buyers believe all companies should have a social media presence. According to recent research , one-fourth of all online time is spent with social media. Social media produces high-quality leads.

Social Media 205

Social Media ROI Social Networking Privacy 205

Webbiquity SMM

DECEMBER 11, 2013

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) How To Develop A Content Marketing Strategy Framework by BloggerBeat. 1: Content Marketing Week Starts Tomorrow! #2:

Strategy 226

Strategy Content Marketing B2B 226

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JUNE 26, 2019

It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Companies are always looking to build up the brand name and image, and sharing informative, useful content in social media networks where your leads, prospects, and customers hang out is excellent for accomplishing that goal.

Social Media 194

Social Media Marketing B2B Loyalty 194

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. 9 new rules for YouTube marketing by iMedia Connection.

Social Media 257

Social Media Trendrr ROI Alterian 257

Webbiquity SMM

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. of that total.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Metrics to Measure YouTube Marketing by distilled.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost. by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. YouTube Marketing Tactics.

Social Media 213

Social Media Resources Tips Policies 213