Jeff Esposito

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Sesame Street nails it with Hungry Games parody

Jeff Esposito

The company’s social team does a great job of connecting their target parental audience with content that meets both their needs and those of their children. YouTube Cookie Monster Hungry Games Sesame Stree' My love for Sesame Street’s social content marketing is well documented.

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Vistaprint enters branded campaign space

Jeff Esposito

So needless to say, it has been interesting to be here as the company got more invested in branding, including a full-on brand TV spot. Company Digital Media Viral Video YouTube #momentsmatter Vistaprint Vistaprint Commercial' Below is the 60-second spot that hit airways earlier this week. Get the drift of the story?

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Vistaprint enters branded campaign space

Jeff Esposito

So needless to say, it has been interesting to be here as the company got more invested in branding, including a full-on brand TV spot. Company Digital Media Viral Video YouTube #momentsmatter Vistaprint Vistaprint Commercial' Below is the 60-second spot that hit airways earlier this week. Get the drift of the story?

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5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

This is a video-chat feature where companies can have a real-time conversation with up to 10 people at a time. It is also a great way to add some personality to your company and is a great medium to utilize for a monthly tip or demonstration. The network also boasts a great tool called Hangouts.

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30 Social Media Stats for the C-Suite

Jeff Esposito

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 41 percent of the companies report that there is no staff dedicated to social media ( Useful Social Media ).

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Sesame Street Doing Social Media Right

Jeff Esposito

Complaints and praise are front and center and companies have to react to these mentions from people. Its hard work and there are plenty of companies that are doing a great job. You can see examples of the folks on the frontlines for these companies in any social media book. Sesame Street.

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Don't burn bridges

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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