Janet Fouts

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

million in new venture funding , Dollar Shave Club CEO Mike Dubin spent some of that money on a YouTube video that cast him in the leading role. The company earned an incredible amount of media coverage which put the company on the map. Objections from a publicly traded company. Armed with $9.8

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Would you give up your passwords for a job?

Janet Fouts

Bassett refused and withdrew his application, stating that he didn’t want to work for a company that would ask for such personal information. Simply doing a search for a social media mention or profile isn’t enough, some companies want to look into your personal posts as well. Some companies are a bit sneakier than others.

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Social Media Drinking Games

Janet Fouts

It started out bravely, talking about my trip visiting family and her job at a tech company. Of course we’d seen it on YouTube. We’d spend the next hour or two with our phones turned off, and every time a social network or an iPhone app was mentioned the offender took a shot of Tequila (I don’t recommend this).

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Using social media across cultures

Janet Fouts

This is actually quite a surprising statistic given that a separate study from Common Sense Advisory found that companies typically see a return of $25 for every $1 they invest in localization. Choosing your networks.

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5 Top Social Media Professionals on Google+

Janet Fouts

Some companies are using Google+ for that reason and others understand that Google+ users do indeed represent their target market and those who influence the target market. They will use Google+ content and serve it up in search results, and give it preferential ranking like they do now with YouTube results.

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