Direct Marketing Observations
JUNE 25, 2010
I’m not sure who is at more fault here, the marketer or the company they work for? Six out of Ten are just creating Facebook, Youtube and Twitter profiles? According to a May 2010 study by Digital Brand Expressions , 59% of social marketers are operating “without a game plan.” How is that possible? What’s the point?
Direct Marketing Observations
MAY 17, 2013
I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. So for something to essentially send him packing, when we know what he’s capable of, it had to be pretty bad.
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Direct Marketing Observations
AUGUST 11, 2010
We love to talk and tell others about train wrecks for companies and people. Tags: social media influence blogs marc meyer social media Social Networks YouTube. We can be easily punked. We love watching video -and then sharing it-it takes no effort, none. zilch.zero. We are suckers for top ten lists.
Direct Marketing Observations
JULY 6, 2010
Which one is going to have the largest impact on your company? The reasons could be limited resources, limited time, money or whatever-but you just don’t go and jam a generic social solution into every company just because they want one. Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer.
Direct Marketing Observations
MAY 13, 2011
Yet one of the points that he made and its one that I have maintained for a while now is this: Social might be the cool new alternative to a static web presence but what If Facebook, Twitter and Youtube go away tomorrow? I know it seems farfetched, but the point is, what would you do? And it’s simple really. Own the data.
Direct Marketing Observations
JULY 28, 2011
So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. Multiple media platforms. Rich stories.
Direct Marketing Observations
MARCH 16, 2015
It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. You might want to say this out loud: “Companies just now, are starting to actually care and do something about me, the customer.” You can write 1000 words diatribes praising or bashing a company.
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