Ari Herzog
MARCH 13, 2012
Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Women are dishing it up. Guys are participating, too.
Ari Herzog
JULY 14, 2010
New media enables companies to lower overhead. Bounty realized the benefits of uploading a video to YouTube with the hopes it might go viral. If you’re a company coming out with a new product, would you rather make a TV ad or a YouTube ad? Related posts: Network TV vs YouTube: The Fight for Closed Captioning.
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Ari Herzog
NOVEMBER 12, 2012
Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.
Ari Herzog
MARCH 15, 2012
Before we finalized anything, we made sure that everyone in our company was behind it. They see a cool video you did on YouTube, the great article you wrote on Mashable or an interesting question you posed on Facebook. They may or may not know what your company actually does. But we stared with the most important: Our team.
Ari Herzog
JANUARY 23, 2015
These and other companies created internet lingo that we employ whenever we use their systems but the lingo only makes sense on their systems. Media culture identity networking Youtube' But if I walk up to you on a sidewalk and poke you, how do you react? Please sign up to receive blog posts by email.
Ari Herzog
AUGUST 2, 2011
It’s usually the creative juices of theater company and dance studio executives to galvanize their troops and put on a 5-minute show set to music. million YouTube viewers to praise the greatest music video ever made. The beauty of flash mobs is when people come together in public places to entertain others. Can’t see it?
Ari Herzog
JUNE 21, 2010
Hours after eating a taco salad at the Harvard Square location of the Qdoba Mexican Grill restaurant chain, I inputted a random 16-digit code from my lunch receipt onto the form at Qdobasurvey.com, answering the company’s dual call to action of completing a “guest satisfaction survey&# and entering myself into a drawing to win $10,000.
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