Adam Cohen

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The Unsung Heroes of Social Media

Adam Cohen

Others like Jim Storer and Rachel Happe are building tremendous signal-to-noise ratio services, like the Community Roundtable , that companies would be remiss to ignore. The point here is that companies have talented staff who are learning about social media (it can be taught , you know). Photo credit: Screen capture from YouTube.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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The Unsung Heroes of Social Media

Adam Cohen

Others like Jim Storer and Rachel Happe are building tremendous signal-to-noise ratio services, like the Community Roundtable , that companies would be remiss to ignore. The point here is that companies have talented staff who are learning about social media (it can be taught , you know). Photo credit: Screen capture from YouTube.

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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Greg outlines the contrast between mass and interruption-based marketing with several examples of companies that have engaged in deep relationships with a select few. I wouldn’t mind some internal strife along the way – an advocate who said something negative in a Youtube post and how the company responded or failed.

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