Webbiquity SMM

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The Future of Digital Marketing According to the Giants

Webbiquity SMM

Google, Yahoo! These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo!

Yahoo 195
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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, If you’ve got a highly visual product, use Flickr and Pinterest; if you can make video part of the mix, set up a company channel on YouTube and Vimeo. It isn’t nice to try to fool Google, Yahoo!,

Directory 194
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The Real Roadblock to Social Business Success

Webbiquity SMM

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Yammer 198
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Background on the two social media sites.

B2B 190
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Web Presence Optimization, Reloaded

Webbiquity SMM

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Crunchbase is an important place for any technology-related company to have a profile.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.

SM2 187
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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity SMM

For instance, let’s say a property development company is trying to fill up flats in a new seaside unit. By creating and rotating your videos, you can give your followers insider access to your company’s activities. This can help followers feel like they know your company personally and improve your brand recognition.