Waxing UnLyrical

MAY 20, 2012

Facebook is not like the tech companies that crashed in the 90s, and anyone who stops for two seconds to think about that knows it. It can understand the operations of these other companies enough not to mismanage them (heck, half of them already have some attachment to/compatibility with Facebook anyway). When Yahoo!

Buy 263

Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

MARCH 5, 2013

The first is a response to Yahoo! Whether you are a manager, an entrepreneur, a solo PR pro, a 20-something worker who is a cog in the machine at this point in her career, or the CEO of a Fortune 500 company, you are well served to always consider others thoughts. CEO Marissa Mayer banning employees from working remotely.

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

AUGUST 22, 2012

Clearly, the experiment of Facebook as a publicly traded company isn’t going well, though I think it is still too early to be called a failure. How ironic, then, that I believe taking the company private again will benefit it in the long term. Google is much more like Apple, Facebook is more like Yahoo!).

Privacy 198

Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

MARCH 22, 2013

I have clients right now who use their personal email addresses for work, and have seen quite a few other iterations of a business name incorporated into a popular email provider, e.g. “MyBusiness” [a] yahoo [dot] com. A company branded address seems more professional. And I’ve always wondered: why?

Brands 273

Brands Consultant LinkedIn Yahoo 273

Waxing UnLyrical

APRIL 17, 2012

The first test prep company to teach students how to beat standardized tests was Kaplan Inc. The company was able to create a strong brand in the test prep industry, eventually growing in popularity and rivaling Kaplan Inc., So what can you do if your company is in Princeton Review’s position? Now, it’s out of business.

Review 214

Review Brands Industry MySpace 214

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

Class 268

Class Facebook Privacy Public Domain 268