Direct Marketing Observations
AUGUST 9, 2012
It’s what keeps companies and organizations in the public eye. You may get lucky and find someone who plays in the same space but it takes some vetting to find that company or person. Thus, the old adage or statement that “we’re going to create a viral video” is equal parts foolish and unattainable.
Direct Marketing Observations
NOVEMBER 24, 2010
I fear that we are getting caught up in the semantics of social media to an extent that it is bogging down not only us, but also companies of all sizes struggling to make money. It is still an effort, and rightly so, to show companies how to use social media effectively, but please, enough with the definitions of what social media is.
Direct Marketing Observations
NOVEMBER 23, 2010
In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Google has changed and redefined what search is for you, me and all the companies that rely on it for business. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Take for example search.
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