Even Yahoo! Gets A Redesign
Small Business Mavericks
JUNE 5, 2013
Even Yahoo! But the redesign itself should reflect your company’s values. Every now and then you have to take a second look at your website and decide if it’s time for a redesign. has redesigned its search results pages. When you redesign your website, you want to stay true to your brand and image. You don’t necessarily need to change the content, although that may be necessary as well. It should reflect your values from the header to the footer. It’s important to realize, though, that website redesign is about more than changing a pretty face.
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! This eventually led to my involvement in a couple of major blogging events that our company organized because of the relationship that I was able to build with a lot of bloggers. The CEO of the company I worked for, a sought-after public speaker, initially asked me to fill in for him in an event. in Southeast Asia.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. My Bookmarks Digg Del.icio.us My Yahoo Google Stumble Upon. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Fast Company Features.
Should You Worry About Yahoo and Bing?
NOVEMBER 21, 2011
When the topic of SEO (search engine optimisation) is discussed many people automatically think about optimising for Google and do not really think about Yahoo or Bing. Yahoo and Bing combined do still command a decent amount of search market (between 10% and 24% depending on which figures you choose to go off). Closer Analysis. How To Target Specific Search Engines. Final Word.
Yahoo! Unloads Delicious
Small Business Mavericks
APRIL 28, 2011
Unloads Delicious Yesterday, the Internet’s largest has been – Yahoo! And it might have had it not been purchased by Yahoo! They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Yahoo! Responses to “Yahoo! About Us What’s a Maverick? – sold Delicious. Mssrs.
Marissa Mayer: Why Are We Still Having this Conversation?
JULY 19, 2012
In fact, it would be a non-story, other than the fifth CEO in five years has joined Yahoo! And certainly no one would be putting the work/life balance discussion squarely on his shoulders by saying, Women and girls the world over are looking to you to inspire, set trends in the workplace, and establish what it means to be a young working mom helming a Fortune 500 company. Yahoo!,
Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
NOVEMBER 1, 2011
Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. Google generates approximately 364% more revenue from advertising than it's next closest rival, Yahoo! " You can read his full Blog post here: 64% of Digital Ad Spend Controlled by 5 Companies. yahoo. What happened to The Long Tail ? What happens in a world after Here Comes Everybody ? Apparently, not much.
How Fortune 100 Companies are Leveraging Social Media [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm, recently released a report detailing how the Fortune 100 companies are using social platforms. Thanks for visiting, Michael!
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She currently lives in Newport Beach (been there), once worked for a pizza company (done that) and is a graduate of San Diego State University (love that town).
The Future of Digital Marketing According to the Giants
JULY 15, 2014
Google, Yahoo! These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Guest post by Clayton Wood. Let’s have a look.
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
Apple will be a trillion dollar luxury brand, and the pending release of their watch will make them the number one watch company in the world. Tumblr is a disaster for Yahoo. yahoo. Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern.
How Not to Get Promoted At Work
FEBRUARY 23, 2012
It’s in Shine , the Yahoo beauty online publication. As in don’t take yourself so seriously. I can point to plenty of women who are not blond (present company included) who are extremely successful. Career Communication career advancement get promoted promotions shine from yahoo work promotionsIn their recommendations: Use mantras; i.e. positive self-talk. Ohhhh.
Defining Your Keywords
AUGUST 3, 2011
For those of you who write content for Yahoo! you’ve probably received the new “ Yahoo! By using Google AdWords: Keyword Tool , we can easily do all three. I started a nice little chart below to track the numbers. As you input the data, add some of the suggested key phrases that you think fit for your company. Today’s guest post is written by Molli Megasko.
The Arrogance Of Being Right
MARCH 5, 2013
The first is a response to Yahoo! Whether you are a manager, an entrepreneur, a solo PR pro, a 20-something worker who is a cog in the machine at this point in her career, or the CEO of a Fortune 500 company, you are well served to always consider others thoughts. ” In her mind, it appears to mean succeeding at a Fortune 500 company. Image: phunkstarr via Flickr, CC 2.0.
What's A Yahoo?
APRIL 1, 2016
How much time do you spend thinking about Yahoo? spend a lot of time thinking about Yahoo. Not the Yahoo you used to use as a gateway to the Internet (or for common searches), but the Yahoo of today. Yahoo is dead." This is the typical sentiment/eye rolls I get when I mention Yahoo (much like talking about MySpace ) to anyone, but I am left wondering if Yahoo's biggest challenge is how they communicate and market their own brand? Does Yahoo have a future? Yahoo definitely has a very interesting portfolio diversification strategy in play.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.
The Future Of Google
AUGUST 17, 2012
No company is perfect (so I won't profess that they are not without sin and challenges), but I'm fascinated by those who think that Google is a one trick pony and that this pony is called, "search." The company that gets it right (Google, Bing , Yahoo or whoever) is going to have analytics, data and customer attention that will be unparalleled. htp company.
Gin and Topics: Customers As Muppets and PR Are Not Liars
MARCH 16, 2012
Yahoo Asks Federal Court to Shut Down Facebook. guess when an acquisition by your company is turned down, the next thing you do is sue to have them shut down? Social Media Top 5 Apple Email Marketing facebook gin and topics goldman sachs PR industry perception siri yahooYes, his second day. He thinks I’d do the former. He’s probably right. So I don’t know.
Interview with Social Media Manager: Layla Sabourian-Tarwe from Yahoo!
Social Media Citizens
FEBRUARY 14, 2012
Layla Sabourian-Tarwe is Senior Social Media & Online Community Manager at Yahoo! Thus, I would find it difficult to narrow down my answer to only 3 key ingredients, however, if we take the example of Yahoo! often ask our users what they think about current products, and what they want to see added to Yahoo! An example post could be : “In December 2011, Yahoo! Yahoo!/Bing
The Fleeting Value Of Content
SEPTEMBER 9, 2011
The Wall Street Journal published a fascinating article yesterday titled, Content Deluge Swamps Yahoo , that focused on how Yahoo (and other big online publishers) struggle to make money because, "As Web traffic explodes, Internet companies are struggling to profit off ads shown next to the articles, videos and other content offered to viewers. " Strangely enough, I was reading this article at the airport having just attended Yahoo's upfront event. What was Yahoo's response to this challenge of more content equaling a reduction in value? yahoo.
Bashing Google+: Fashionable, but not Smart
NOVEMBER 28, 2011
When competing against a dominant leader with no major differences in technology, distribution or product, most companies cannot win. Ironically, Google is one of those rare companies who has knocked out a market leader. In the 1990s Yahoo! Yet Google’s success over Yahoo was due to an improvement in technology. Image by Monkey at Large. YouTube
Crush It, Marissa!
MARCH 15, 2013
At this point, I hope she crushes it at Yahoo!, and forever shuts up the media and all the old bastards who think women can’t manage companies. Pop Philosophy bias facebook feminism gender leadership Marissa Mayer media sheryl sandberg Yahoo Image by Tilak Bisht. Last week most prominent media outlets reported on Marissa Mayer’s six month bonus. Medieval.
The Power Of Dealstorming
APRIL 24, 2016
After Yahoo acquired the company, Tim was tapped to lead their ValueLab, which enabled sales teams to close hundreds of millions of dollars of new business through rapid collaboration. By 2001, he rose to the position of Chief Solutions Officer and later, the company's Leadership Coach. In 2005, he founded Deeper Media , which provides consulting and training services for leading companies, trade associations and government agencies. yahoo. Episode #511 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. audio. blogging.
Do You Need A Degree In Digital Marketing And Social Media?
DECEMBER 6, 2012
My general train of thought was that it would be easier to go back to school should my career in media not work out than to stay in school and try to manage the workload of running my own publishing company while attempting to secure a degree. If you can't find out information in a general search (on Google , Bing , Yahoo or whatever), leverage your online social networks ( Twitter , Facebook , LinkedIn , tumblr , etc.) to ask those you are connected to. yahoo. How important is a formal education for a career in marketing? I get asked this question a lot. Regrets? Learning.
Yahoo Adds Enhanced News Results to searchmonkey
AUGUST 31, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. SearchMonkey allows sites to use structured data to include additional information in their Yahoo search results such as addresses and phone numbers, review scores, pricing, etc. Once the markup is added the enhanced results should appear in Yahoo after the content has been crawled again.
Media Outlets Will Tap Facebook Live During Republican, Democratic National Conventions
JULY 14, 2016
Hadas Gold of Politico reported that media outlets including C-SPAN , CNN , Yahoo , Fox News , The New York Times and local outlets. Those media companies will live-stream from “Facebook Lounge” studios at both convention venues. More than 20 media outlets will live-stream elements of their coverage of the Republican National Convention and Democratic National Convention via Facebook Live. For example, C-SPAN told Steve Dent of Engadget that it will go live on its Facebook page from 8 p.m. to 11 p.m. ET each night during the RNC and DNC. Image courtesy of Shutterstock.
Mobile Breaks Search. And Your Brand
APRIL 1, 2016
Each new generation of technology - each new ecosystem - is a step change in scale, and that new scale makes it the centre of innovation and investment in hardware, software and company creation. We went from a handful of network television channels ( CBS , ABC , NBC , etc.), to a handful of Web portals ( AOL , Yahoo , etc.), to a handful of social media platforms ( Facebook , Google , Twitter , etc.) to a handful of mobile apps. yahoo. Mobile could well be the last true computing platform. Not smartphones, but mobile. This is nothing new. This is not an original thought.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Promotional products company rushIMPRINT features on its Facebook page a tab of products for sale. Go here.
The Lying Game
MAY 21, 2012
The article is all about former Yahoo CEO Scott Thompson and the recent unraveling of his short tenure as head of the beleaguered digital media company. If we want to work for companies that can deliver a solid product that surprises and delights consumers, why do we all lie so much and oversell ourselves on resumes and on LinkedIn profiles so desperately? If a company doesn't hire me because I don't have a university degree, it's their loss. digital media company. yahoo. Distrust in a world of trust agents is problematic. Imagine that. No lying. event.
The Billion Dollar Branding Play
MAY 28, 2013
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? After it was announced that Yahoo would be acquiring Tumblr for a little over a billion dollars, the online channels (and traditional media outlets) went crazy in an " Instagram just got bought by Facebook for a billion dollars" kind of way. Like Instagram, Tumblr has no immediate and clear revenue model (the company reportedly made about $13 million in 2012 with an estimated $100 million for 2013 in advertising revenue). The future of Tumblr isn''t Yahoo. yahoo.
On Weirdoes, The Long Tail, Seth Godin And You
OCTOBER 11, 2011
Along with being one of the biggest business Bloggers in the world, most people know him as an author and a thinker (and people like that tend to speak their minds having never really done the physical labor of growing a company). Along with selling one of his first companies, Yoyodyne, to Yahoo! In 1998, he has since gone on to launch Squidoo (which is ranked among the top 125 sites in the US by Quantcast ) to his latest venture, The Domino Project , a new type of book publishing company that is powered by Amazon. yahoo. Here Comes The Weirdoes. The message?
27+ Resources to Learn SEO Copywriting
AUGUST 20, 2014
Copywriting is how companies sell things online. Want to be able write high-converting copy that Google, Bing, and Yahoo will actually notice? Company News Image source. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. Quality content is great. It’s necessary. Invisible web pages don’t sell products.
The Internet Could Be Closed For Business
JUNE 12, 2012
Back then, the majority of people still used one of the major ISPs and portals as their destination (think AOL , Yahoo or whatever). While companies like Google may argue that closed is bad, it's important to realize that human beings seem drawn to closed environments - especially for more nascent products and services. yahoo. Once upon a time. It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing power. apple. google.
The Problem With Time Spent
AUGUST 31, 2012
This is the question that publishers must answer to media companies. This is not about Google vs. Facebook vs. Yahoo vs. Microsoft. media company. yahoo. advertising advertisingdollars content demographic engagement facebook facebookadvertising facebookrevenue google infographic internetadvertising media mediabuying mediacompany mediaintent mediametrics mediaplanning microsoft nativeads nativeadvertising psychographic publisher searchengine timespent traditionalmediachannel twitter userexperience webanalytics yahoo youtubeNot always. We were sunk. Not so.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. And much more. Adam T.
The Marketing Problem Is Simple: There Are Too Many Ads
JULY 18, 2012
the old portal model of Yahoo , AOL , etc.) or do they visit multiple sites in a more chaotic fashion across multiple devices (computer screen, tablet, smartphone, etc.)? Google didn't invent the advertising network and many other media companies have jumped on that train and turned it into a significant business in the online spaces. The media companies are going to pounce on this. media company. yahoo. As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. Putting your ads everywhere. brand.
A Life Without Technology
NOVEMBER 8, 2011
The reason why this particular school is getting so much attention is because it is located in the heart of Silicon Valley and hosts children whose parents work at companies like Google , Yahoo and Apple. yahoo. There's no doubt that technology brings with it some scary things. The scariest of them all is of the uncertainty. Human beings are creatures of habit and any introduction of anything new typically raises an eyebrow (at least) or pitchforks (more often). It's a somewhat common theme that is tiresome to me, but one that rages with debate throughout the times. email.
Delicious Acquired by YouTube Founders
APRIL 29, 2011
Tweet Yesterday it was announced that Youtube founders Chad Hurley and Steve Chen has acquired the social bookmarking platform Delicious, which has been owned by Yahoo since 2005. Delicious will become part of their new Internet company AVOS based in San Matero, California. Yahoo will continue running Delicious for a transition period until July 2011. Transfer your bookmarks.
Is Google Becoming The Display Ad King?
Small Business Mavericks
MAY 28, 2011
At one time, it seemed that no one could topple Yahoo! Yahoo! But don’t take from this that Google is taking Yahoo!s Yahoo!s More companies are interested in the display advertising channel (this one is interesting because online display ads have been on the decline in recent years). The competition means that you have choices, and it also spells lower advertising rates as the companies compete for your dollars. Display Advertising google online display advertising yahoofrom the top of its mountain as king of online display advertising.
Are You Living In A (Filter) Bubble?
MAY 11, 2015
In fact, their losses are getting uglier, almost tripling from 2013 when the company lost $68 million. Basically, we shifted from a world where Yahoo and AOL were our homepage (curated by editors) to a place where Facebook and Twitter are our homepage (a place where we, mostly, see what our family and friends think). yahoo. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. Spotify lost $197 million in 2014. and make money. It does.