Small Business Mavericks

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How Will Wireless Auction 97 Affect Marketing?

Small Business Mavericks

This auction is for licenses being used for fixed or mobile wireless services. Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. Mobile Marketing for Small Business FCC auction 97 mobile marketing wireless'

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Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. I think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement.

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States.

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Run Your Business With Skype

Small Business Mavericks

I know some small business owners who have ditched their land lines and have gone completely wireless using Skype and their mobile phones. Tired of the add-on charges your phone company keeps giving you? Skype is an affordable business solution if you find yourself wanting to ditch that old 20th century mainstay, the land line.

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