The Convergence of Search and Social – Part 1
Josh S Peters
JANUARY 7, 2013
and includes blogs, wiki’s, forums, it’s own set of ideologies, strategies, tactics, and more. When first wading into social media, brands tend to only play in the bottom 1 or 2 sections, but as progress is shown and the company and marketers get more familiar with it they begin adding the other layers on.
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