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The State of Social Media Marketing– Annual Survey Report

Mindjumpers

I have been going through the report and something that caught my attention was, that companies have now realized that inorder to derive value through their social media efforts they need to allocate resources who understand and can work with social media. The novices and dabblers are playing catch-up on the Big Three, blogs and YouTube.

Survey 250
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Promote white papers / eBooks / reports for lead generation. What should they promote?

ROI 191
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. What are some creative ways our company can better showcase our products on social media? Repurposing content Looking to turn a white paper into an Instagram post?

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Video / YouTube. Twitter followers.

B2B 190
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The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. white paper. youtube.

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Business Transformation. From Marketers To Makers.

Twist Image

Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. white paper. white paper. It''s insanity. It''s not enough.

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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. The insurance company may also be willing to include bodily injury and property coverage in its E&O extension.

Insurance 174