Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Writtent Blog

DECEMBER 29, 2023

If you’re creating articles, white papers, videos, case studies, and other content in addition to blogging, your editorial calendar is full. By outsourcing some of your content to them, you take advantage of their knowledge and experience, which also makes your company look better.

Project 98

Project Hubspot Case Study Cost 98

Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers. Win-win.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Oktopost

JUNE 16, 2020

And as part of Oktopost company culture , our Okto-dads love jokes! I’m doing content marketing for a cheese company. White paper. What better way to celebrate Father’s Day than with a Dad Jokes battle between the Father’s of Oktopost! Just in time for Father’s Day!). She insisted on gating all her assets.

B2B 126

B2B Marketing SEO Analysis 126

Mindjumpers

JANUARY 11, 2012

I have been going through the report and something that caught my attention was, that companies have now realized that inorder to derive value through their social media efforts they need to allocate resources who understand and can work with social media. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper].

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

SEPTEMBER 9, 2011

The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. How to Drive Business Value with Social Marketing Funnel [white paper]. Social Marketing Insights from Leading Social Experts.

Marketing 264

Marketing Social Media Tools Activities 264

Buzz Marketing for Technology

NOVEMBER 21, 2012

Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience.

B2B 252

B2B Marketing Case Study Buy 252

Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Similar Posts: Companies’ Use of Content Marketing Is On the Rise [infographic]. Why is inbound marketing better? Facebook vs. Google+ [infographic].

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Promote white papers / eBooks / reports for lead generation. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buzz Marketing for Technology

JULY 1, 2015

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level.

Collaboration 100

Collaboration Report Company Social Media 100

Bill Hartzer

MARCH 5, 2013

The more influential you are online, the more companies will want to talk to you. I’ve written an extensive white paper telling you all of the steps you need to take to make money or “monetize” your social media presence online. You can “pay with a tweet” by tweeting about this white paper.

Influencer 146

Influencer Social Media Domain Name Klout 146

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Webbiquity SMM

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). As less than half of all B2B companies currently have blogs, there’s still an opportunity to stand out and establish thought leadership in your niche.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Bill Hartzer

DECEMBER 3, 2014

7Search , a leading Pay Per Click Search Engine Advertising and Affiliate Network, along with a few other search and domain parking companies, have been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking. 7Search isn’t the only company named in this paper.

Domain Name 138

Domain Name Research Affiliate network Report 138

Ignite Social Media

OCTOBER 1, 2018

So, which companies are in this space, and how are they executing chatbots successfully? Software company Marketo is another site that makes good use of a Chatbot to generate leads and keep visitors engaged. Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion. How might associations incorporate Social CRM to recruit and retain members?

Social CRM 213

Social CRM Skills Project Process 213

Direct Marketing Observations

JANUARY 12, 2012

Inside View gives users an aggregate view of the social presence and activity of a company. Slideshare is a home for sharing presentations and white papers online. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Mindjumpers

APRIL 14, 2011

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The majority of companies are confident that they are measuring social media impact, yet they still feel there is work to be done. - The Corporate Social Media Summit 2011.

Social Media 215

Social Media Conference Report Upcoming 215

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

NOVEMBER 17, 2015

A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%.

SEO 100

SEO B2B Consultant News 100

Mindjumpers

AUGUST 24, 2011

Mike is the VP Marketing, at the Boston based company Awareness Inc. one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. He is very focused on how social media can create value for companies. If you are up for it – go get your SMIQ measured here.

Social Media 178

Social Media Case Study Marketing Conference 178

Buzz Marketing for Technology

JUNE 27, 2008

The Michael Sampson Company Limited. The Michael Sampson Company. A 31-page White Paper that runs the capabilities of Microsoft Windows SharePoint Services v3 and Microsoft Office SharePoint Server 2007 through the 7 Pillars framework. Improving the capability of teams that cant be together, to work together.

Sharepoint 100

Sharepoint Team Company Products 100

Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. How to Apologize Like a Boss. Now it’s your turn!

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. .

Social Media 176

Social Media B2B Exercises Hubspot 176

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor.

B2B 155

B2B Sentiment Analysis Reputation 155

Firebelly

AUGUST 28, 2012

What this means is that companies and individuals who were doing it the right way all along were able to fill the vacuum left by the Google Panda victims being flushed down the crapper where it belonged. It means we have to write better, more interesting, more compelling content that people want to read. Thank you very much.

Creative Commons 184

Creative Commons Flickr Google SEO 184

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Sentiment 223

Sentiment Analysis Analytics Tools 223

SocialFish

FEBRUARY 22, 2019

I am very pleased to announce the publication of the white paper I co-authored with Elizabeth Weaver Engel, MA, CAE, “ The Association Role in the New Education Paradigm.” This paper was a labor of love and has been a number of years in the making. At the heart of it, we are what we have always been.

Education 100

Education Compete System Skills 100

Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Once you have the data. use that old PR skill called content analysis.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

JANUARY 4, 2017

They optimize their LinkedIn company profiles. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Convince & Convert

FEBRUARY 23, 2015

What he did was recognize and capitalize on a growing trend in the market – the white paper. “A So, Mike wrote How to Write a White Paper: a White Paper on White Papers and established himself as a thought leader in this part of the industry.

Social Media 60

Social Media Sites Curation B2B 60

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

Tips 202

Tips B2B Journal SEO 202

Mindjumpers

AUGUST 6, 2012

It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. More and more companies are starting to use the Klout score from for instance a job recruitment perspective. My first impression was that the product would be most suited for a BtB company.

ROI 199

ROI Klout Data Influencer 199

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Beyond customers, you can keep track of social interactions with contacts such as company partners. Reports, white papers and other lead magnets. If not, you totally should! This includes: Blog posts.

Team 108

Team B2B Platform Analytics 108