Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Compelling piece except for his use of the phrase social media campaign (argh).

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

JUNE 1, 2011

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Go beyond writing a press release , a blog or posting company content into social streams. Integrating social media into your online marketing mix can be a lot like the first day of school. Make Sure to Make Friends.

Social Media 138

Social Media Vocus Press Release Forums 138

Webbiquity SMM

JANUARY 12, 2011

Optimize company news for SEO benefit? So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&#

Press Release 194

Press Release Tools Tips Vocus 194

Buzz Marketing for Technology

NOVEMBER 17, 2009

And furthermore the path is unique to each company. Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

And furthermore the path is unique to each company. Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. Share it on StumbleUpon. Send this page to Print Friendly.

Data 100

Data Vocus Radian6 StumbleUpon 100

Convince & Convert

JULY 9, 2013

Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. For example, using a simple list of relevant keywords can help you identify a broad list of influencers. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources.

Influencer 158

Influencer Strategy Content Marketing 158

Webbiquity SMM

MAY 3, 2011

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. Jenara Nerenberg. Ellen McGirt. Elise Segar. Judy Grundstrom. JudyGrundstrom. and never boring. Wendy Marx.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. This works best if we can find a trending angle —as you can see my company follows our own advice and earned 1,000 new visitors with this release. Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social.

Press Release 39

Press Release Vocus Blogger Embedding 39

Jeff Esposito

AUGUST 3, 2010

I like Vocus for some things and radian 6 for others. I have been monitoring and measuring a number of things over the past two years and am a former corporate client of your company's. And really different tools can be used to measure different things. What are you looking to get out of measuring?

Metrics 28

Metrics Review Social Media Video 28

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one? Workflow capabilities. A customer shares an idea for an enhancement.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. And pretty soon they won't be saying “Geez, I wish I could follow more companies on Facebook.&# What do you think?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

JULY 17, 2013

In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. The way to make people care about your content and company. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Jay says, Youtility is marketing upside down.

eBook 129

eBook Strategy Content Vocus 129

Convince & Convert

AUGUST 19, 2012

So if a company is evaluating me as a potential outreach target, shouldn’t they want to work with me only on Twitter and Facebook? If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . Twitter Influence Analytics.

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

JANUARY 6, 2015

Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? And lest you think online brand newsrooms appeal only to traditional journalists, they are also being accessed by bloggers, tweeters, customers, potential investors, anyone who is interested in your company.”

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167

Adam Sherk

JUNE 29, 2010

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# It’s tough because part of our company name is ‘Innovative.’ I enjoyed your comments.

Press Release 279

Press Release Marketing Class List 279