Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Webbiquity SMM

NOVEMBER 17, 2015

A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. And thanks as always for reading the Webbiquity blog.

SEO 100

SEO B2B Consultant News 100

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

AUGUST 3, 2012

Also, Steve is a revenue consultant for early-stage technology companies , and a trustworthy Canadian. Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook.

Brands 114

Brands Twitter Facebook Research 114

Hootsuite

MAY 31, 2023

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram.

Social Media 140

Social Media HootSuite How To URL 140

Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. How to Apologize Like a Boss. Now it’s your turn!

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Twitter followers. Video / YouTube.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

JANUARY 4, 2017

They optimize their LinkedIn company profiles. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Mindjumpers

AUGUST 6, 2012

It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. More and more companies are starting to use the Klout score from for instance a job recruitment perspective. My first impression was that the product would be most suited for a BtB company.

ROI 199

ROI Klout Data Influencer 199

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

Tips 202

Tips B2B Journal SEO 202

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5 Need us to help train your team?

Content 163

Content Training Marketing Industry 163

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Too many companies in social media tend to misapply breadth and specificity. Or hanging out with your kids. Or making fun of Lebron.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Disappointing offers.

Social Media 206

Social Media Brands RSS Publishing 206

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Technologists are active on social media. It’s a fact.

Strategy 145

Strategy Social Media Marketing Consultant 145

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Building a career as a social marketer is not as easy as jumping on Twitter or Snapchat and firing off some 140 character tweets and selfie snaps. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Marketing Training Skills 167

Webbiquity SMM

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Online Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Module 100

Module Consultant Course Campaign 100

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Twitter: 140 million tweets per day. I think the best networks for this are Facebook, Twitter, LinkedIn and Google+.

List 257

List Organization Tips Newsletter 257

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Take for example your classic white paper. I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Janet Fouts

FEBRUARY 11, 2013

I was part of a discussion on Twitter this morning around this post of George Snell’s.” Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. ” Community Management Isn’t Content Creation. (go

Communities 141

Communities Content Jive Meme 141

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Convince & Convert

OCTOBER 9, 2013

Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. No one likes to cold call or cold email. Let’s be clear.

Content 141

Content Proposal B2B Meeting 141

Ari Herzog

NOVEMBER 30, 2010

It is located directly underneath the pre-existing Twitter share button. (A Liz Reaves Walker, a senior product manager with the company, elaborates : We know there are a lot of options for sharing content today, whether it’s on Twitter or Facebook. LinkedIn MySpace Facebook Twitter Time. I opted for the horizontal count.

LinkedIn 87

LinkedIn MySpace Sports News 87

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! It’s a process of aligning your marketing powers, resources and business interests with other similar companies to get the scale economy and synergy effect. Company News Marketing News'

Comments 76

Comments Influencer Marketing Statistics 76

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Twitter: 140 million tweets per day. I think the best networks for this are Facebook, Twitter, LinkedIn and Google+.

List 217

List Organization Tips Newsletter 217

Sprout Social

JANUARY 13, 2021

Some companies only need a general idea of where their new customers come from while others need detailed results. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. First touch attribution model. Use surveys.

Social Media 95

Social Media Marketing Newsletter URL 95

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. So how are companies doing it wrong?

Social Media 161

Social Media Study Statistics Aggregator 161

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. It was a win for the brand and the publisher.

Social Media 167

Social Media Nielsen Press Release News 167

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media.

Startup 100

Startup Flickr B2B Price 100

Idaconcpts

JUNE 4, 2014

You should not, however, be limiting your social media efforts to Facebook and Twitter. That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. Social media. That much is a given.

Marketing 151

Marketing Case Study Smart Phone SMS 151