Harp Interactive

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5 Must-Do Twitter Style Tips

Harp Interactive

When it comes to growing your followers on Twitter, you have approximately 2 seconds or less to grab someones attention and positively influence them to click the “follow&# button. Below are some proven tools, tactics and ideas to pump up the volume on your Twitter style and successfully build your Twitter following.

Tips 302
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12 Guidelines for Corporate Social Media Policies

Harp Interactive

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. Companies should set forth clear limits and a list of “don’ts”.

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5 Symptoms of Social Media Couch Potato Syndrome

Harp Interactive

The symptoms include: Inability to actively engage others on Twitter. Businesses of all sizes are suffering with this new syndrome, including Fortune 100 companies! TWTRCON stats reports recently that: A Weber Shandwick study conclude’s that Fortune 100 companies need a “Twittervention&#. Recommended actions?

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

The company name. Company CEO and/or executive team. Company spokespeople. We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Delegate someone in your company who is going to receive and analyze these alerts. Competitors. Highly visible employees.

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The Social Influence Surge—Are You Prepared?

Harp Interactive

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.

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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

There are numerous articles with tips on writing for the web and writing-guides and rules for individual platforms like Twitter and Blogs. But there is definite dearth of information on the actual process of writing: OK, so you have set up a Twitter account. Twittering. What should you talk about 4 times a day?

Platform 254
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Twitter Followers. Twitter Retweets. Twitter Conversation (measured in @mentions). SocialToo : Creates social surveys and manage Twitter Follower.

Analytics 350